It's very simple... we won't be beaten on price!
If you find an advertised price for an equivalent virtual server configuration just send us the URL showing the competitive offer and we'll better it by at least 5%.
Plus you automatically receive the benefit of anybody else's new price points at the next monthly renewal - so there's no need to keep on shopping around as your prices will reduce as new offers are made to new customers just like you.
However, if industry prices go up, the new higher prices will only apply to the new customers and not to you.
This means that your hosting charge can only ever decrease - we will never increase it from your starting price!